THE WORLD ASSOCIATION OF NEWSPAPERS WAN-IFRA WANTED TO UNDERLINE FOUR CRITICAL ISSUES ON MAY 3RD PRESS FREEDOM DAY. THEY NEEDED TO HIT HARD. brandstories
HCL TECH NEEDED A STORY TO RECRUIT BRIGHT AND CAPABLE EMPLOYEES. IN THOUSANDS. THE ANSWER CAME FROM THEIR OWN DNA. brandstories
SHIV NADAR FOUNDATION WANTED A BIGGER WEB COMMUNITY. WE CREATED A BRAND IDENTITY CAMPAIGN THAT TOOK THEIR COMMUNITY FROM 50 TO OVER 100,000 IN A FEW MONTHS. brandstories
THE GODFREY PHILLIPS BRAVERY AWARDS WAS LOOKING TO SPREAD THE MESSAGE OF BRAVERY. WE CREATED A SIMPLE STORY AROUND THOSE WHO WERE BRAVE. brandstories
THE BRIEF WAS TO DRIVE EMPLOYEES TO FOLLOW HCL TECH ON LINKEDIN. WE CREATED A STORY THAT SOUGHT TO ENGAGE EMPLOYEES IN SURPRISING WAYS. brandstories
EDUWIZARDS WANTED THEIR COMPREHENSIVE ONLINE EDUCATIONAL ECOSYSTEM TO BE OVERHAULED. WE COMPLETELY REIMAGINED AND REFRESHED THEIR WEB PRESENCE. brandstories
IT WAS THE BIGGEST PLATFORM OF INNOVATION WITHIN THE ORGANIZATION. AND IT NEEDED A POWERFUL PUSH. brandstories
IT STARTED BY WINNING A CONTEST ON ADFORUM.COM, AND RESULTED IN SEVEN YEARS OF SHAPING THE WORLD PRESS FREEDOM DAY BRAND. brandstories
HOW DO YOU TRULY APPRECIATE AN OUTSTANDING PERFORMER? YOU TELL THEM IN BLACK AND WHITE THAT THEIR POTENTIAL IS INFINITE. brandstories
THE CHALLENGE WAS TO INTRODUCE AN ALTERNATIVE IDEA THAT WENT AGAINST CONVENTION. THE ANSWER LAY IN THE ALTERNATIVES THAT THE WORLD HAD ALREADY CHOSEN. brandstories
MAD JAM, HCL’S BIGGEST INNOVATION PLATFORM, NEEDED A STRONG BRAND IDENTITY. TODAY IT IS THE MOST ANTICIPATED EVENT IN THE HCL CALENDAR. brandstories
PAN INDIA WE HAD TO TELL PEOPLE THAT TUBERCULOSIS CUTS ACROSS SOCIAL /ECONOMIC STRATA, AND THAT IT IS COMPLETELY CURABLE. WE DECIDED TO CAUTION PEOPLE WITH AN EYE-CATCHING MESSAGE. brandstories
SOMETIMES A BUSINESS SOLUTION NEEDS DRAMA AND IMPACT. WHEN HCL’S DIGITAL SYSTEMS INTEGRATION WAS TO BE EXPLAINED BY A TOP LEADER, WE CREATED JUST THE RIGHT MIX OF BOTH. brandstories
LEADGEN A SEED PLATFORM FOR GENERATING LEADS NEEDED TO INCREASE PARTICIPATION. WE FOUND TEACHING TO BE THE BEST WAY FORWARD. brandstories
WE HAD TO CREATE A FILM FOR ONE OF INDIA’S BIGGEST EDUCATION BRANDS, AND SAY EVERYTHING IN HALF A MINUTE. THE ANSWER LAY IN THE ‘EVERYTHING’. brandstories
TOSHIBA LAPTOPS WANTED TO TELL THEIR CUSTOMERS THAT THEIR LAPTOP WAS THE UNDISPUTED LEADER. WE GOT A QUIRKY VISUAL IDEA THAT WAS IMMEDIATELY TURNED INTO IN-STORE AND CORPORATE POSTERS. brandstories
STRAIGHT TALK, HCL’S AWARD WINNING MAGAZINE, NEEDED TO CONNECT TO A C-LEVEL AUDIENCE. THE PROBLEM ITSELF HAD THE SOLUTION. brandstories
A SCHOOL FOR TODDLERS WANTED TO FIND THE ONE MESSAGE THAT WOULD DEFINE THEIR WHOLE PHILOSOPHY. THEY WERE LAUNCHING IN A NEW CITY AND IT WAS THE BEST TIME TO FIND THEIR VOICE. brandstories
HCL’S INFRASTRUCTURE SERVICES DIVISIONS WANTED TO TALK ABOUT AN INTELLIGENT FUTURE, WHERE EVERYTHING IS HYPER-CONNECTED. WE SAW VALUE IN CONNECTING THE DOTS. brandstories
VALUE PORTAL ENABLES HCL EMPLOYEES TO SUBMIT IDEAS THAT DIRECTLY IMPACT CLIENTS AND CAN BECOME HCL SOLUTIONS. WE REALISED THAT THOSE WHO CONTRIBUTE IDEAS ADD VALUE IN MANY WAYS. brandstories
HCL ERS (ENGINEERING AND R&D SERVICES) WANTED TO CAPTURE ITS BRAND VALUE PROPOSITION IN A FILM AND ALSO INSPIRE THE TEAM. WE CREATED A SERIES OF FILMS THAT CAUGHT EVERYONE’S IMAGINATION. brandstories
